Affiliate Partnerships

How our partnerships work

With over 50 years’ experience in hand crafting adjustable beds and riser recliners from our purpose built factory in North Wales; we can safely say that we are one of the market leaders in adjustable beds and riser recliner chair development. We have a fast moving online presence that is delivered via our own paid and organic investments, along with a growing affiliate member’s programme.

We’re giving lead generation organisations the opportunity to work with us and to be part of the growth of our fantastic brand. Why? Because we believe that by working together we are better placed to help develop further our increasing brand presence and are able to provide valuable benefits to our affiliates.

Niagara is geared to rapidly expand not only our customer base, but our own performance in lead acquisition too. This leaves our affiliates safe in the knowledge that provided leads are worked promptly. Our in house systems and processes ensure that prospects receive a call from us within 10 minutes of acquiring the lead (during work hours).

How our partnerships work

We work on either a commission-based model which will pay you a percentage of the sale value, or a cost per lead (CPL) model, where we mutually agree a set value for each valid lead that is received. All values are agreed prior to campaign launch.

We are quite flexible when it comes to working with our affiliates, as we understand each affiliate is different. So if you require a different model, let us know.

Core products

We pay commission on each valid lead for the following;

  • Adjustable beds
  • Riser recliners
  • Pain Leads (prospects that suffer from arthritis)


Lead reports can be issued on a weekly or monthly basis and we aim to pay invoices the following Friday from when they are submitted.

For more information on joining our affiliate programme, email join@ with the following information; company name, email, telephone number.